1. CIFF Media On Location x Fashion Forum: Tretorn

Host Carla Christine Bruus Aagaard-Strube sat down with Erica Wigge, Chief Marketing Officer of Tretorn, in CIFF's Paris showroom to talk about the brand, its remarkable heritage, and how it created one of the world's first sneakers. They also discussed adapting to changing weather conditions and what continues to make Tretorn stand out today. Meet Tretorn at CIFF 67 in Copenhagen this August.