86. Fashion Forum Mornings x Soho House Copenhagen: How to combine creativity and business

In the most recent edition of Fashion Forum Mornings x Soho House Copenhagen Martin Gjesing, co-founder and CEO of the creative agency Moon, explained how Moon succeeds in building strong relations between creative vision and financial strength. Fashion has always been an industry driven by instinct, vision and emotion, but for many brands instinct alone is no longer enough. Those who stand out today are often the ones able to combine creativity with clarity, ambition with strong execution. Martin Gjesing talks about the importance of investing time and money in creativity, what he sees as the biggest struggle in thefashion industry right now, why leaders should work in their brands’ stores, how to get people out on the dancefloor, why storytelling is key, and how his creative mind works. Speaker: Martin Gjesing Host: Carla Christine Bruus Aagaard-Strube Producer: Amalie Thejls Uebel Music: Mathilde Clara Nyegaard