500K LinkedIn Followers: What Actually Grew This Company Page

LinkedIn Company Pages are supposedly dead. So how did AtkinsRéalis grow more than 500,000 followers in under two years? Michelle J Raymond sits down with Holly Kerr (Global Social Media Lead - AtkinsRéalis) to unpack what actually drove the growth, why posting less became part of the strategy, and how employee advocacy evolved into something much bigger than a marketing tactic. This is a practical conversation about what it really takes to grow a modern B2B LinkedIn Company Page in 2026. Key moments in this episode - 00:00 Why this LinkedIn growth story matters 01:20 Holly Kerr’s role at AtkinsRéalis 04:45 What actually grew the Company Page 06:40 Why they reduced Company Page posting frequency 08:00 Building a LinkedIn Page worth following 10:30 Testing LinkedIn content creation without fear 14:30 Employee advocacy at scale 19:30 Managing competing business requests 21:00 The problem with event posts on LinkedIn 25:50 Biggest lesson from the journey 28:30 LinkedIn newsletter insights CONNECT WITH MICHELLE J RAYMONDMichelle J Raymond on LinkedIn Book a free intro call https://socialmediaforb2bgrowthpodcast.com/ B2B Growth Co newsletter Connect with Holly Kerr on LinkedIn Follow the AtkinsRéalis Company Page #LinkedInCompanyPage #LinkedInB2B #B2BMarketing