How to Build a B2B Brand Buyers Remember with Ty Heath (LinkedIn)

LinkedIn brand expert Ty Heath from the B2B Institute joins Michelle J Raymond to reveal how B2B marketers can stand out, ditch boring corporate content, and build brands buyers remember. If you’re tired of playing it safe on LinkedIn and want to escape the Sea of Sameness, this episode breaks down exactly how to go bold, balance brand with demand, and create content that sticks in your audience’s mind. 🔥 What You’ll Learn 00:00 Intro – Why B2B marketers can’t afford to blend in 01:42 The “Sea of Sameness” problem 04:15 Why LinkedIn’s Company Pages still matter in 2025 07:32 Balancing brand building vs demand generation 10:05 Memory-building tactics B2B marketers overlook 13:48 The biggest opportunity on LinkedIn right now 16:22 How to make your B2B brand famous Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.   https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20250812_michelle-raymond_august-li-analytics-tagging_en&utm_content=audio&utm_term=q2 CONNECT WITH MICHELLE J RAYMOND Michelle J Raymond on LinkedIn Book a free intro call B2B Growth Co newsletter CONNECT WITH TY HEATH Tyrona Heath on LinkedIn The LinkedIn B2B Institute on LinkedIn The Sea Of Sameness | LinkedIn Marketing Solutions #LinkedIn #B2BMarketing #Branding