LinkedIn Company Pages in 2026 - What B2B Brands Must Stop and Start Doing

Most B2B brands are running their LinkedIn Company Pages like personal profiles, and it’s quietly killing results. In this episode, Michelle J Raymond breaks down the biggest mistakes B2B marketers make with LinkedIn Company Pages and what must change in 2026 to drive real visibility, engagement and brand growth. If you manage a LinkedIn Company Page, lead B2B marketing, or are responsible for employee advocacy and brand visibility, this episode will help you reset your LinkedIn strategy for 2026. Key moments in this episode - 00:00 – Why LinkedIn Company Pages fail 02:00 – Copying LinkedIn creators won't help your Page 04:00 – Stop Neglecting Your LinkedIn Company Page 06:00 – Content That Works on LinkedIn Company Pages 09:00 – LinkedIn Page advocacy for Company Page growth 11:00 – How To Use Your LinkedIn Page Best 13:00 – Templated Content Doesn't Work On Company Pages 14:00 – Smart LinkedIn experiments for Company Pages 15:00 – Build a Niche Audience for Your LinkedIn Page CONNECT WITH MICHELLE J RAYMONDMichelle J Raymond on LinkedIn Book a free intro call https://socialmediaforb2bgrowthpodcast.com/ B2B Growth Co newsletter Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20260120_michelle-raymond_jan-sm-study_en&utm_content=audio&utm_term=q1 #LinkedIn #LinkedInCompanyPages #B2BMarketing