LinkedIn Marketing for Small Businesses: Profile vs. Company Page

If you're a consultant, solopreneur, or running a lean team, knowing where to focus your LinkedIn efforts can be the difference between staying invisible and building a brand that wins business. LinkedIn expert Michelle J Raymond breaks down the strengths of both your personal profile and your Company Page and how to use them together to build trust, credibility, and consistent results. Key moments in this episode -  00:00 LinkedIn Marketing for Small Businesses 00:52 LinkedIn Profile vs. Company Page 01:12 Understanding the Power of Two 05:46 Practical LinkedIn Tips for Small Business Owners 06:59 Setting Your LinkedIn Strategy 10:44 Real-World Application: Michelle's Experience 16:04 Final Thoughts CONNECT WITH MICHELLE J RAYMOND Michelle J Raymond on LinkedIn Book a free intro call https://socialmediaforb2bgrowthpodcast.com/ B2B Growth Co newsletter Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.  https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20250826_michelle-raymond_august-li-analytics-tagging_en&utm_content=audio&utm_term=q2