The LinkedIn Plot Twists That Will Shape B2B Marketing in 2026

LinkedIn changed the rules in 2025 — fast, unexpectedly, and without warning. In this episode, host Michelle J Raymond breaks down the five major plot twists every B2B marketer needs to understand before planning their 2026 LinkedIn strategy. Key moments in this episode -  00:00 — The wild year LinkedIn kept us guessing 01:00 — Why LinkedIn impressions no longer mean success 03:00 — The shift toward relevance + intent metrics 06:00 — The rise of comments as a powerful visibility tool 10:00 — Company Page Premium: worth it or not? 14:00 — Social selling gets harder as spam increases 18:00 — The unexpected decline of video content 22:00 — LinkedIn moves from networking to discovery 24:00 — What B2B marketers must focus on in 2026 25:00 — Michelle’s final advice for staying consistent and effective 🧠 Key Takeaways Stop chasing impressions. Start designing content that earns Saves. Comments = visibility, trust, and relationships. Prioritise them. Premium for Pages can now function like a true landing page tool. AI-driven spam and automation have made rapport more important than ever. Short-form video isn’t the magic bullet marketers hoped for — proceed with caution. Consistency and community beat every algorithm shift. CONNECT WITH MICHELLE J RAYMOND Michelle J Raymond on LinkedIn Book a free intro call https://socialmediaforb2bgrowthpodcast.com/ B2B Growth Co newsletter Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.  https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20251209_michelle-raymond_dec-premium_en&utm_content=audio&utm_term=q3 #LinkedIn #B2BMarketing2026