The Truth About LinkedIn Right Now: Shifts, Algorithms & What Actually Works

LinkedIn is changing fast — and if you’re a marketer, creator or professional trying to stay visible, you’ve probably felt it. Engagement is unpredictable. The algorithm feels different. And even top creators with huge audiences are struggling to reach their own followers. In this episode, Coach Michelle J Raymond sits down with LinkedIn creator Michaela Alexis to unpack exactly what’s happening on the platform, how to build “career insurance”, and what’s actually working right now. Key moments in this episode -  00:00 Introduction 02:38 Michaela Alexis's LinkedIn Journey 06:15 Building Career Insurance 09:01 The Importance of Vulnerability 14:59 Overcoming Perfectionism 25:15 Current LinkedIn Strategies 32:07 Networking for the Socially Anxious 33:36 Conclusion and Holiday Wishes CONNECT WITH MICHELLE J RAYMOND Michelle J Raymond on LinkedIn Book a free intro call https://socialmediaforb2bgrowthpodcast.com/ B2B Growth Co newsletter Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.  https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20251118_michelle-raymond_nov-scheduling-li_en&utm_content=audio&utm_term=q3