What Really Grows Your LinkedIn? Posts, Comments or DMs?

Discover the best strategies for leveraging LinkedIn to drive business growth.  The pros and cons of posting content, commenting on others' posts, and sending direct messages. Learn about the recent LinkedIn algorithm changes and how to adapt your approach to ensure effective business results. Find out how to balance these activities and maximise your LinkedIn presence to achieve your business goals. Tune in to refine your LinkedIn strategy and start seeing real growth. Key moments in this episode -  00:00 LinkedIn for Business Growth 00:52 The Impact of LinkedIn's Algorithm Changes 03:30 Pros and Cons of Posting Content on LinkedIn 06:13 The Power of Commenting on LinkedIn 08:44 Effective Use of Direct Messages on LinkedIn 12:15 Finding the Right Mix 15:46 Share Your LinkedIn Strategies CONNECT WITH MICHELLE J RAYMOND Michelle J Raymond on LinkedIn Book a free intro call https://socialmediaforb2bgrowthpodcast.com/ B2B Growth Co newsletter Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.  https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20250930_michelle-raymond_sept-reuse-content_en&utm_content=audio&utm_term=q4