Why Your Employee Advocacy Isn’t Working on LinkedIn (And How to Fix It)

If your leaders want control and your employees want nothing to do with LinkedIn, you don’t have a content problem; you have an alignment problem. Michelle J Raymond explains why employee advocacy fails on LinkedIn and what actually gets teams confidently showing up. Learn how Company Pages should lead strategy while employees scale trust, visibility and real B2B growth. Key moments in this episode - 00:00 The Alignment Problem in Employee Advocacy 00:47 The Human Side of LinkedIn 01:26 Leadership Perspective on LinkedIn 05:31 Employee Perspective on LinkedIn 09:02 The Power of Communication 11:20 Alignment and Activation 14:25 Clarity and Confidence CONNECT WITH MICHELLE J RAYMONDMichelle J Raymond on LinkedIn Book a free intro call https://socialmediaforb2bgrowthpodcast.com/ B2B Growth Co newsletter Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20260127_michelle-raymond_jan-sm-study_en&utm_content=audio&utm_term=q1 #LinkedIn #EmployeeAdvocacy #B2BMarketing