#50 – Mikkel & Brian: The Growth System – How to "Design Growth" in B2B Companies

Most companies don't struggle with ambition when it comes to growth. They struggle with consistency. In this episode, Brian Andersen and Mikkel Bach-Andersen discuss why growth often falls short — not because of strategy, but because of the system behind it. Based on The Growth System, they break it down into three core layers: • Strategic focus – where to compete (and where not to) • Commercial architecture – how you actually win in the market • Execution capability – how you turn it into consistent results They also get into what typically goes wrong in practice: • "Fake focus" where priorities don't change resource allocation • Commercial models that evolve randomly instead of being designed • Execution that looks busy but doesn't compound If growth feels uneven or overly dependent on individuals, this is a more structured way to think about it. 📄 The full whitepaper is available on Mikkel Bach-Andersen's LinkedIn.