293 - Facilitation as Salesmanship: Building Trust and Buy-In with Alan Versteeg

Are facilitators just salespeople in disguise? We’re not on commission, we’re not driven by a desired outcome, we don’t have a product, and nor are we in a numbers game… and yet, the longer I spoke to Alan Versteeg this week, the more I realised just how much we have in common. And if you still don’t believe me, Alan is here to change your mind - after all, this is where he shines! Alan has been selling perspectives to people for many, many years, inviting them in to  realise new ideas - rather like that of a facilitator. Learn how Alan masters the influence of persuasion, how he’s perfected the art of authenticity to build trust, and why he believes the buy-in of a group is actually your secret sales pitch. Find out about: The intersection of facilitation and sales: from trust to perception and psychology Alan’s 26-year sales experience in selling perspectives Why leaders need to master buy-in if they are to inspire new perspectives The importance of appealing to someone’s values - not their ideals The 6 Ps of persuasion Don’t miss the next episode: subscribe to the show with your favourite podcast player. Links: Watch the video recording of this episode on YouTube. Download the 6P Cheat Sheet Connect to Alan Versteeg: LinkedIn Website Any thoughts? Share them with us! Support the show ✨✨✨ If you miss the "workshops work" podcast, join us on Substack, where Myriam builds a Podcast Club with monthly gatherings around old episodes: https://myriamhadnes.substack.com/